JANUARY 30, 2025—Digital Trends, the largest independent premium technology publisher in the world, is teaming up with VersusGame, the leader in AI content gamification. Their collaboration will leverage Versus’ proprietary technology to gamify Digital Trends content in real time, creating immersive, interactive experiences that deepen audience engagement.

Versus will create and publish games based on Digital Trends’ editorial coverage of technology products and services, from phones to laptops, autos, video games and entertainment.

At a time when audience engagement and loyalty is increasingly key to growth, this partnership will transform how Digital Trends’ readers interact with their favorite tech companies, products and entertainment providers. By integrating gamified elements into Digital Trends’ rich content, users will be able to participate in polls and challenges that entertain, inform and give them the chance to weigh in on the topics they’re most passionate about.

“Digital Trends is excited to partner with Versus to create a more interactive, fun and rewarding experience for our audience, giving them the opportunity to share their opinions, knowledge and predictions on how technology impacts the way we live and work,” said Ian Bell, Founder & CEO of Digital Trends. “We’re excited to bring our audience even closer to our content.”

“Digital Trends has such a passionate and knowledgeable audience, and we’re excited to partner with them to introduce Versus games into their articles, allowing fans to interact with that content when and where they consume it,” said Scott Donaton, Chief Marketing Officer, Versus. “Our goal is to make fandom fun, interactive and rewarding, and to get people to spend more time in our partners’ ecosystems and come back more often.”

Digital Trends’ audience is made up of over 120 million unique visitors who engage deeply with its technology-focused coverage. Versus technology allows those users to play trivia, opinion and prediction games that are contextual to the content they’re consuming. Players can earn points, badges and prizes, share results and challenge friends.

About Versus

Versus is an innovative platform that utilizes proprietary AI technology to gamify content in real time, creating fun, interactive and rewarding fan experiences. Versus partners with the world’s leading entertainment and media companies, sports leagues and content creators to drive deeper audience engagement, retention and revenue.

For more information, contact Scott Donaton at scott@versusgame.com