September 17, 2024 - Portland, OR— Every Fall, The Manual: The Essential Guide For Men releases its Grooming Awards list to help its readers navigate the tens of thousands of new products that flood the market each year. The Grooming Awards are a year-long process of considering it all: from big brands updating well-loved products to smaller brands that innovate to stand out and even what consumers are raving about on social media.

"I am always excited to see what the team comes up with for The Manual Grooming Awards each year because I know the considerable amount of work that goes into creating it," noted The Manual publisher Ian Bell. "This is our sixth year celebrating the best products, and the competition gets tougher each year. What makes The Manual's awards different is the lengths the team goes to in order to make sure as many products as possible are considered. It isn't just who sends in a new product for review. They dig deep to ensure even the newest brand has a chance."

This year, there are 68 winners in the five major categories. For example, in the main category of Beard, there are winners in sub-categories like Aftershave, Beard Balm, Beard Oil, Bump Treatment, Electric Razor, and so on. This ensures that products are treated equally rather than lumping them all into beard products.

So how are products selected? Of course, the team researches and reads reviews to find what other people are saying and what the 'hot' product is, but there are more criteria than being popular or having a good PR team. The Manual editors talk to CEOs of these companies to find out what the company is about. The team tests every product themselves, sometimes to the detriment of their skin, hair, and body. They talk to experts to get industry insider opinions on what they look for, what is good, bad, and beneficial for consumers. In short, this detailed process gives us the perfect insight into what makes something truly the best of the best.

To be named the ‘Best Of’ on The Manual's Grooming Awards means a product did its homework to what the consumer wants and needs and created a product that delivers. You can find the complete list of winners here: https://www.themanual.com/best-grooming-products-for-men/

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