October 22, 2024 - NEW YORK -  Digital Trends, the leading independent tech media publication, is pleased to announce the appointment of Joana Mascioli as the new Director of Commerce. Mascioli, an established authority in the publishing space, will oversee the company's commercial strategy, driving growth and innovation in alignment with its mission to illuminate the path to a brighter future with insightful reviews and product recommendations. Joana will lead the commerce teams in New York and Portland and work closely with the marketing, product development, and operations teams to ensure a cohesive approach to commerce across the organization.

Joana's experience, both with the intricacies of testing products and in working with brands of all sizes, will be instrumental in continuing to build a platform that brings the Digital Trends audience the best product recommendations.  From her time as deputy editor at Hearst for Best Products, Joana is skilled in developing a content strategy that serves both the reader and the site with the best possible recommendations.

"We searched for quite some time to find the right person for this role, and that is Joana," commented Digital Trends CEO, Ian Bell. "Her experience with product content and building and leading a team is exactly what we are looking for in this role. Our team at DT is passionate about covering all things tech and speaking to readers of all experience levels, and Joana's energetic approach is the perfect complement. Shopping for the right piece of tech for your specific needs can be challenging, and her role will help strategize content to help make buying decisions easier for our readers. She started right before Amazon Prime Day and executed it flawlessly; we are thrilled to have her on the team."

As Director of Commerce, Joana is excited to leverage Digital Trends' reach and influence to develop a new approach to commerce. "Not only is the commerce space constantly changing but so is the way so many of us shop," said Mascioli. "Finding the best of what's out there and standing by our recommendations through meaningful content is something that, in my opinion, will never be replaced by industry changes like AI or algorithm updates. I am thrilled to join this team and strategize content to help make buying decisions easier. I look forward to leveling up Digital Trends commerce sector and expanding its reach even further."